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Balance Yoga Studio

Balance Yoga Studio offers yoga for all ages and levels, massage and other eastern physical arts in the South Simcoe area of Ontario.

I was contracted by the studio in the summer of 2014 to remodel and modernize their existing website. The information architecture, content and functionality of the existing website were examined and addressed in collaboration with the client. The website was migrated into a content management system (CMS) and web metrics were introduced to better understand user engagement.

  • Date

    August 2014 - August 2017

  • Client

    Balance Yoga Studio

  • Location

    Alliston, ON

  • Project

    CMS integration and website remodeling into responsive design.

  • Design & development
  • Template customization HTML & CSS
  • CMS Implementation
  • Web Analysis, SEO
  • Project Management
  • Training & Documentation

Graphic - PenPhoto - Tablet view of balanceyogastudio.ca

Graphic - Balance Yoga Studio

Graphic - Coffee mug

Implementation and Process
  • A contemporary, responsive theme was introduced to reach a wider audience of mobile users.
  • Modern CMS was implemented to extend client control and expand functionality.
  • Search and social share were added to increase user engagement.
  • Guidance and technical support was given in the setup and maintenance of social media profiles.
  • Web analytics were introduced to monitor and understand audience use and engagement.
  • Third-party newsletter system integration to sign up new users.
  • Training and documentation on the website maintenance was provided.
  • Ongoing WordPress maintenance.

Graphic - Smartphone view of balanceyogastudio.ca

Graphic - Balance Yoga Studio website